Wooly started as a family problem before it was a company. One person always ends up holding everything — the appointments, the passwords, the allergy, the credit the insurance company promised on the phone. Everyone else means well and still has to ask.

We're a family and a couple of best friends who have been in each other's lives since the photographs above were taken. Between us there are households, kids, a dog, a grandmother whose kitchen is the centre of everything, and a group chat that has never once been an adequate filing system.

So we built the thing we wanted: a memory the whole family shares, living inside the apps everyone already opens, that nobody has to be talked into using. Say it once, and everyone's AI knows.

We are not a big company, and that is rather the point. Your family's memory is held by people building this for their own families too — and who would rather tell you plainly what Wooly does and doesn't do than dress it up.

— Drew, Founder & Griffin, CTO